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Clinique Ranks in Top 10 of Brands Report

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By: Jamie Matusow

Editor-in-Chief


The BRIC markets push Clinique to the top.
Owing much of its success to growth in Russia (where it is the No. 1 skin care brand) and other world markets, Clinique has ranked as one of the top 10 global brands in the “Top Risers” category of the BrandZ Top 100 Most Valuable Global Brands report.

In the market research conducted by Millward Brown, Clinique was included among brands such as Facebook, Starbucks, MasterCard, Ralph Lauren and Hermès. The report states that Clinique rose 43% in brand value benefiting from overall brand strength and growth in the BRIC markets.

“Clinique’s success is largely due to our mission to provide disruptive innovation in as many aspects of our business as possible,” said Lynne Greene, global brand president of Clinique, Origins and Ojon. “The original equity and heritage of Clinique has evolved into a contemporary design that continues to excite consumers around the world.” (For more on Clinique, from director of package development, Joe Licari.)

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